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1. Introduction

This Privacy Policy discloses the privacy practices for the websites of Arthur Middleton Capital Holdings Inc, and the various websites including heatsurge.com, federatedconsumerproducts.com, lincolntreasury.com and others and various related services (together referred to as the “site”). Arthur Middleton Capital Holdings Inc, the provider of the site (referred to as “us” or “we”), is committed to protecting your privacy online. Please read the information below to learn about our practices regarding your use of this site. You acknowledge that this Privacy Policy is part of our Site Terms of Use, and by accessing or using our site, you agree to be bound by all of its terms and conditions. If you do not agree to these terms, please do not access or use this site.

We reserve the right to change this Privacy Policy at any time. Such changes, modifications, additions, or deletions shall be effective immediately upon notice thereof, which may be given by means including, but not limited to issuing an email to the email address listed by registered users and posting the revised Policy on this page. You acknowledge and agree that it is your responsibility to maintain a valid email address as a registered user, review this site and this Policy periodically and to be aware of any modification. Your continued use of the site after such modifications will constitute your: (1) acknowledgment of the modified Policy; and (2) agreement to abide and be bound by the modified Policy.

2. Data Collected

In order to better provide you with our products and services, we collect two types of information about our users: Personally Identifiable Information and Non-Personally Identifiable Information. Our primary goal in collecting information from you is to provide you with an effective and efficient experience while using our site.

Personally Identifiable Information

This refers to information that lets us know the specifics of who you are and how you may be contacted. When you engage in certain activities on this site, such as registering for membership, ordering a product, or sending us feedback, we may ask you to provide certain information about yourself by filling out and submitting an online form. It is completely optional for you to engage in these activities. If you elect to engage in these activities, however, we may ask that you provide us personal information, such as your first and last name, mailing address, email address, telephone numbers, and other personal identifying information. When ordering products on this site, you may be asked to provide a credit card number. Depending upon the activity, some of the information we request is identified as mandatory and some as voluntary. If you do not provide the mandatory data with respect to a particular activity, you will not be able to engage in that activity.

Non-Personally Identifiable Information

This refers to information that does not by itself identify a specific individual. We gather certain information about in several ways, based upon which areas of the site you visit. This information is compiled and analyzed on both a personal and an aggregated basis. This information may include the Web sites’ URL that you just came from, which URL you next visit, what browser you are using, and your Internet Protocol (IP) address.

Collection, Use, and Release of Information

We do not collect any Personally Identifiable Information about you unless you voluntarily provide it to us. You provide certain Personally Identifiable Information to us when you (1) register for use of our services on this site and register your email address with us; (2) sign up for certain offers from selected third parties or affiliates; (3) send email messages, submit forms or transmit other information by telephone, mail, or Internet; or (4) submit your credit card or other payment information when ordering and purchasing products on our site. We may also receive personal information from third parties or other sources. In addition, we may also collect, through this site or other third party ad server, certain Non-Personally Identifiable Information. We may use this information to diagnose problems with our servers and software, to administer our site, and to gather demographic information for marketing purposes. Further, this site uses cookies. A cookie is a piece of information that is sent from our web server to your browser and stored there for future use by the server to allow the server to customize web information. You also have choices with respect to cookies. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject all cookies, some parts of our site may not work properly in your case. We will primarily use your Personally Identifiable Information to provide our services to you. We will, from time to time, send you email regarding our products and services. In addition, we may occasionally send you direct mail or contact you by telephone about products and services that we feel may be of interest to you. If you do not want to receive such mailings or telephone calls, simply notify us at any time using the contact information provided below.

We may also use the Personally Identifiable Information to enhance the operation of our site, fill orders, improve our marketing and promotional efforts, statistically analyze site use, and improve our product offerings. We may use Personally Identifiable Information to deliver information to you and to contact you regarding administrative notices.

In addition, Arthur Middleton Capital Holdings Inc, makes its customer lists available to outside companies who may provide similar goods and services. We also may provide our customer list and purchase history to various third party marketing organizations, such as Oracle America, Incorporated, of Redwood Shores, California, amongst others, to identify buyer patterns in helping us select potential new customers to make offers to. This Personal Information may be used for commercial purposes beyond what Arthur Middleton Capital Holdings will use it for. Information you provide to use is used for its intended purpose and may be shared with other outside agencies, organization, or individuals without the customer’s permission. If you wish that Arthur Middleton Capital Holdings Inc not share your contact information, email us at custserv@amch.com or write to us at Arthur Middleton Capital Holdings Inc, Customer Service, 8000 Freedom Ave NW, North Canton, Ohio 44720.

3. Security of Information

At our site, you can be assured that your Personally Identifiable Information is secured, consistent with this policy and current industry standards. The importance of security for all Personally Identifiable Information associated with our user is of utmost concern to us. In addition, your Personally Identifiable Information resides on a secure server that only selected Arthur Middleton Capital Holdings Inc personnel and contractors have access via password. We encrypt your Personally Identifiable Information and thereby prevent unauthorized parties from viewing such information when it is electronically transmitted to us.

Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your Personally Identifiable Information, you acknowledge that: (1) there are security and privacy limitations of the Internet which are beyond our control; (2) the security, integrity and privacy of any and all information and data exchanged between you and us through this site cannot be guaranteed; and (3) any such information and data may be viewed or tampered with in transit by a third party, acting illegally.

4. Miscellaneous Privacy Issues

There may be links on the various Arthur Middleton Capital Holdings Inc, sites that take you to sites which are outside of our control. The privacy and security policies and practices of these websites are beyond our control, and we advise our users to take appropriate measures to protect themselves when entering or browsing other websites. You must be at least 18 years old to have our permission to use this site. Our policy is that we do not knowingly collect, use or disclose Personally Identifiable Information about visitors that are under 18 years of age. We are committed to protecting the privacy of children, and this site is not intended or designed to attract individuals under the age of 18.

5. Legal Enforcement

Arthur Middleton Capital Holdings Inc fully cooperates with law enforcement agencies in identifying those who use our services for illegal activities. We reserve the right to release information about individuals who we believe to be in violation of our content guidelines, and to report to law enforcement agencies any activities which we reasonably believe to be unlawful. Under certain circumstances, we may be legally obligated to disclose information to the government or third parties under certain circumstances and you hereby authorize us to make such disclosures as permitted by applicable law.

6. Updating Personal Information

If you have any questions about this Privacy Policy, or would like to check, correct, update or delete your personal information, please email us at custserv@amch.com, or write to us at Arthur Middleton Capital Holdings Inc, Customer Service, 8000 Freedom Ave NW, North Canton, Ohio 44720.

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